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Proper Job Gets a New Look

News: September 2018

St Austell has unveiled new artwork for its IPA Proper Job.

St Austell Proper JobThe launch of the new imagery coincides with the start of the brewery’s biggest ever marketing campaign. Under the slogan ‘Make It a Proper IPA’, the beer is being supported by advertising and point-of-sale material.

Cornish chef Jack Stein – son of Rick Stein – was recently appointed the beer’s celebrity brand ambassador with the aim of improving the beer’s food-pairing credentials.

Proper Job (5.5% ABV) was launched in 2008 and is currently the UK’s biggest-selling bottle-conditioned beer, as well as being available in cask at a lower ABV (4.5%).

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