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‘Long Live the Local’ Campaign Launched

News: July 2018

A new campaign to highlight the contribution pubs make to the British way of life and the threat they face from tax pressures has been launched by Britain’s Beer Alliance – the pub and beer industry coalition behind ‘There’s A Beer For That’.

Called ‘Long Live The Local’, the new campaign’s mission is to celebrate the role pubs play in Britain’s community, culture and national identity and it will call for a cut in beer duty, which the Government has plans to increase through RPI-linked rises for at least the next three years.

The campaign will be supported by a £3 million investment each year for at least the next three years and will include nationwide posters, regional press advertising, a cinematic online film and extensive social and digital advertising.

Publicans are encouraged to get involved, with more than 15,000 free in-pub activation kits available, consisting of beer mats, tent cards and posters, to inform customers and staff about how great pubs are and how they need to be supported.

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