GBG Belgium Advert

Boddingtons Ad Returns

News: October 2017

AB InBev has released a new digital commercial for Boddingtons beer that brings back a familiar character.

Back in the 1990s, Boddingtons was well known for adverts featuring a down-to-earth northern lass, played at various times by Anna Chancellor, Gina Bellman, Sarah Parish and Melanie Sykes. Now Sykes has returned to the role in a campaign entitled Tour de Formby.

The Boddingtons brewery in Manchester was closed in 2004 and subsequently demolished. The beer – now keg only – is currently brewed under contract.

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