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US Craft Community Launches Tongue-in-Cheek Bid to Buy AB InBev

News: October 2017

The Brewers Association in the USA has launched an appeal to raise money to buy the world’s biggest brewer, AB InBev.

The ‘Take Craft Back’ crowdfunding campaign draws attention to the increasing influence of big brewers in the craft beer sector and, in particular, the number of small breweries they are purchasing.

The BA has set an improbable target of $213 billion to buy AB InBev and is seeking pledges via its designated website. While the campaign is primarily a novel attempt to draw attention to the way big business is muscling in on the craft beer scene and confusing the consumer, the pledges are rolling in, with more than $2.7 million pledged in the first week.

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