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Heineken Targets Craft Market with New Beers

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News: March 2017

Heineken UK has set its eyes on a share of the craft beer market by launching a new sub-label.

The Maltsmiths Brewing brand has so far released two beers, a 4.6% ABV US-style IPA and a 4.6% Bavarian-style Pils.

Both beers have been created at Heineken’s Caledonian Brewery in Edinburgh and are available in can and bottle and on draught.


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