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Greene King Launches Craft Academy

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News: February 2017

Suffolk brewery Greene King has unveiled its new Craft Academy, which allows paid apprentices to learn all about beer production.

The Academy teaches the students everything from brewing and design to marketing and sales over a period of eighteen months. While learning, the apprentices will create beers that will be sold under the Craft Academy brand.

The first beers are already on sale in keg and bottles: Over Easy (a 3.8% ABV session IPA), Big Bang IPA (5.6%), Bitter Sweet (a 6% black IPA), Desert Ryeder (a 4.8% rye beer) and High & Dry (a 5% dry-hopped lager).

Meanwhile, Greene King has also collaborated with London’s Wimbledon Brewery to create Windmill Pale, a 3.7% oatmeal pale ale, that is on sale as part of Greene King’s seasonal ale calendar until March.


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