Christmas Books
Signup
GBG Belgium Advert

The Return of the Bear

Print
News: October 2016

Lager drinkers from the 1980s will soon see a beer on sale they might recognise.

Hofmeister, a brand once produced by Courage, was widely advertised during that decade by a bear named George. Drinkers were encouraged to ‘follow the bear’ by choosing the beer.

Now, after an absence of thirteen years, the brand has been revived by a team of British businessmen who have scrapped the original 3.2% ABV recipe and commissioned a Bavarian brewery to reinvent Hofmeister as a 5% helles.

The beer goes on sale in pubs and bars in bottle and keg in November.


Click on The Beer Buzz for more breaking news stories. To ensure you don't miss any news, sign up for our free monthly newsletter, using the box on the left.

Bookmark and Share