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BrewDog Creates Short Shelf-life Beer

News: May 2015

The latest beer to be released by Scottish brewery BrewDog is designed to be drunk quickly – very quickly.

Born to Die, an 8.5% ABV imperial IPA, has a best before date of 4 July this year, giving customers just over a month to buy and appreciate the beer. The brewery says this is to ensure that volatile hop characteristics are not lost over prolonged storage in bottle or keg, which would mean an inferior drinking experience.

The product will be removed from sale on the declared date but a second batch is due to be released later in the year.

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