Sainsbury's Beer Competition/Great British Beer Hunt
The format of the Sainsbury's Beer Competition (latterly Sainsbury's Great British Beer Hunt) has changed slightly over time. Currently, 20 beers are selected by a panel of judges (which include the store's customers) via regional heats to be finalists. These are then given listings in store regionally. Sales then dictate the final 12 beers, which are judged by a panel of experts to find the winner and runner-up, both receiving national listings with the supermarket.